01
Information We Collect
We collect information you provide directly when you interact with Legend Realty Mortgage Company, including:
Full name, email address, phone number, and mailing address
Financial information including income, assets, employment history, and credit profile details necessary to evaluate mortgage applications
Property information such as address, purchase price, and estimated value
Inquiry and communication records when you contact us via phone, email, or web forms
Scheduling information when you book consultations through our booking system
We also automatically collect certain information when you visit our website, including your IP address, browser type, pages visited, and time spent on pages. This helps us improve our website and services.
02
How We Use Your Information
We use the personal information we collect for the following purposes:
Processing, evaluating, and originating mortgage loan applications
Communicating with you about your loan inquiry, application status, or mortgage options
Scheduling and conducting consultations with our lending specialists
Providing personalized mortgage rate quotes and financing recommendations
Sending service updates, reminders, and follow-up communications
Complying with applicable federal and California state laws and regulations
Detecting and preventing fraud or unauthorized activity
Improving our website, services, and client experience
03
Information Sharing & Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
With licensed lenders, banks, and financial institutions as part of processing your mortgage application
With title companies, appraisers, and escrow officers involved in your transaction
With service providers and technology partners (such as our scheduling and CRM tools) who assist us in running our business under strict confidentiality agreements
With government agencies, regulators, or law enforcement as required by applicable law or legal process
With your explicit written consent for any other purpose
Your information is never sold to data brokers, lead aggregators, or marketing companies.
04
Data Security
We implement industry-standard technical and organizational security measures to protect your personal and financial information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (SSL/TLS), access controls limiting data to authorized personnel only, and regular security assessments. While we take reasonable steps to safeguard your information, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.
05
California Privacy Rights (CCPA / CPRA)
As a California-based business serving California residents, we comply with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). California residents have the following rights:
Right to Know — request disclosure of the categories and specific pieces of personal information we have collected about you
Right to Delete — request deletion of personal information we hold about you, subject to certain exceptions
Right to Correct — request correction of inaccurate personal information
Right to Opt-Out — opt out of the sale or sharing of your personal information (we do not sell personal information)
Right to Non-Discrimination — exercise your privacy rights without receiving discriminatory treatment
Right to Limit Use — limit our use of sensitive personal information to specific permitted purposes
To exercise any of these rights, please contact us using the information in the Contact section below. We will respond to verified requests within 45 days.
06
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts. Types of cookies we use include:
Essential cookies — necessary for the website to function properly
Analytics cookies — help us understand how visitors interact with our website (e.g., page views, session duration)
Marketing cookies — used to deliver relevant content and track the effectiveness of our advertising
You can control or disable cookies through your browser settings. Disabling certain cookies may impact the functionality of our site.
07
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Mortgage-related records are typically retained for a minimum of 7 years in accordance with federal regulations. If you request deletion of your information, we will honor that request to the extent permitted by law and our regulatory obligations.
08
SMS opt-in details
When you opt into our SMS program by submitting your mobile phone number, you are consenting to receive text messages from Legend Realty. Your opt-in data, including your phone number and consent, is collected solely for the purpose of delivering SMS communications you have requested. You may opt out at any time by replying STOP to any message.
09
No Sharing about SMS opt-ins
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.